FOR IMMEDIATE RELEASE
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Offtheplan.com.au launches to unify Australia’s fragmented new property market - and make it accessible to all developers
Australia, 2nd April 2026
A new Australian property platform is aiming to reshape how off-the-plan real estate is discovered, marketed and sold, with the launch of offtheplan.com.au, a centralised, purpose-built marketplace for new developments across all asset classes.
Founded by real estate professional Tim Whall, the platform is not just another listings site, but a broader push to redefine how the off-the-plan market operates - making it more connected, cost-effective and accessible for both buyers and developers.
“If you’re selling property off-the-plan, you should be thinking offtheplan.com.au,” said Whall. “We’re not just part of the category - we’re building a category defining resource.”
A single destination for the entire off-the-plan market
offtheplan.com.au brings together all major off-the-plan categories into one unified platform; including apartments, townhouses, house and land packages, land estates and commercial developments, with over-55's communities set to launch next.
This whole-of-market approach addresses a long-standing industry gap, where new developments have traditionally been fragmented across multiple platforms and buried within broader established property listing portals.
“For too long, off-the-plan has been treated as a subcategory,” Whall said. “We’ve built a platform where it is the category.”
Opening the market to developers of all sizes
A key differentiator for offtheplan.com.au is its accessible pricing model, designed to support developers at every level, from boutique builders to large-scale national groups.
While many traditional portals price out smaller developers or limit their ability to compete, offtheplan.com.au is focused on levelling the playing field.
“A lot of platforms have become cost-prohibitive, especially for smaller or independent developers,” said Whall. “We’ve created a platform that offers everyone equal access and visibility, while giving buyers the ability to explore the full breadth of the marketplace.”
Proven traction and early momentum
The platform’s launch builds on a strong foundation, with an MVP version operating for approximately 18 months prior, generating over 500 qualified buyer leads across 35+ projects.
Since launching its new, purpose-built platform in October, offtheplan.com.au has already delivered 80+ additional leads across an average of 38 active newly listed projects, demonstrating strong early demand and engagement, as the platform and its traffic grows. Monthly listing packages, which include a contract term of 6 or 12 months start from just $299 per month per project, plus affordable premium upgrades are available.
More than a portal: building an industry platform
offtheplan.com.au is positioning itself as a next-generation industry platform, focused on delivering better outcomes across the entire project marketing ecosystem.
Key initiatives include:
- Scalable organic, agentic and paid search strategies
- A growing presence across Instagram, LinkedIn, Facebook, Pinterest, TikTok and YouTube
- High-performing, purpose-built email outreach campaigns
- The development and implementation of AI-powered tools and services to enhance both user experience and marketing performance
“This is about building better infrastructure for the industry,” said Whall. “Better visibility, better targeting, better tools, and ultimately, better results.”
A more efficient connection between developers and buyers
By focusing exclusively on off-the-plan property, the platform connects developers with a more relevant, high-intent audience - improving efficiency and reducing wasted marketing spend.
offtheplan.com.au caters to:
- First home buyers entering via new developments
- Investors seeking early-stage opportunities
- Downsizers and lifestyle buyers looking for turnkey solutions
- Overseas buyers looking to invest and live in Australia
“Developers don’t need more noise, they need precision,” Whall said. “That’s exactly what we’re delivering.”
Building the brand behind the category
With a strong focus on brand growth, offtheplan.com.au is investing in becoming synonymous with the category itself. “Our ambition is simple,” Whall added. “When people think off-the-plan property in Australia, they think offtheplan.com.au.” "we are OFF-THE-PLAN".
offtheplan.com.au is an Australian property platform dedicated exclusively to off-the-plan developments across residential, land and commercial sectors. The platform connects buyers with new opportunities while providing developers and agents with a targeted, high-performance marketing channel and evolving suite of tools and services.
Ellie Cashman
Marketing & Growth Manager, Off The Plan
ellie@offtheplan.com.au
0403 867 235
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